The Super Bowl is the one sporting event that no matter whether you are a fan of the sport, or if your team has made it to the big day, it is a game that is loved and celebrated by all.
Super Bowl Sunday ranks behind only Thanksgiving as the biggest food consumption day of the year in the United States. This in turn means big business for certain kinds of restaurants and bars across the nation.
A packed bar on game day can also present its own slew of challenges including an influx of orders placed at one time, thirsty customers trying to flag down busy servers and bartenders as well as managing both in-house and delivery orders in a timely fashion. It’s no surprise that hospitality operators are turning to TECH to make sure they have a super game day!
From self-serve beverage walls, to guest-controlled ordering, and customized delivery menus, here are a few ways to incorporate HI-Tech into game day and beyond…after all, March Madness is right around the corner.
Bringing a Self-Serve Beverage Wall into Play
Branded Partner Company, PourMyBeer, is the leader in self-serve beverages system. Besides saving your patrons time, not having to wait in lines, self-serve walls also decrease beverage waste from around 25% to as little as 1% and can help to increase your sales by 45% or more.
The more consumers your customers drink = the higher your profit from beverages! Having a self-serve beverage wall can help you to stand out in today’s highly competitive restaurant market. A beverage wall does especially well if you offer a variety of wines or craft beers. Beer enthusiasts love having the ability to try a new craft beer before committing to an entire pint. With a self-serve beer wall, patrons can pour just a few ounces of an interesting beer – then pour themselves a whole pint of their favorites!
Moreover, a self-serve beverage wall is definitely a unique experience that your patrons will love to share, helping to get more free exposure in front of a broader market! For information on PourMyBeer or to set up a call or meeting, please get in touch with us directly.
Touchdown on Guest Controlled Ordering
Branded Partner Company, BBot, is the leader in guest-controlled ordering. “On busy game days, the tickets just print and print. Our staff loves it.” – Alex Silberstein, General Manager, Mikkeller NYC.
Bbot offers mobile ordering technology that allows guests to order food + drinks directly from their phone to their table. They’ve simplified the entire ordering process for servers, bartenders and guests. Guests order and pay for food + drinks right from their table without swiping a card, signing a receipt, spending a moment waiting in line, or waiting for service. Your guests don’t have to download an app or signup for any new service.
On game day, your guests can order food at their leisure and servers can focus on hospitality to make sure customers have the best experience possible.
For information on BBot or to set up a call or meeting, please get in touch with us directly. There is also an investment opportunity available in connection with Bbot, so in addition to potential users-of the platform, interested investors should contact Branded as well.
Don’t get flagged for not having your own Delivery Platform
Branded Partner Company, GoParrot, is a leader in white-label delivery, digital marketing and loyalty.
While Super Bowl Sunday represents one of your best on-premise dining days of the year, we know it will also be among the biggest delivery days of the year. You don’t believe us? Please count the number of Delivery Service Providers (“DSPs”) commercials during the big game (we’ll set the over/under at 5 DSP commercials, so who wants some action?).
These are your customers and you should leverage the best technology resources available to get them to order from your store. Branded certainly believes in leveraging as many of the DSPs as possible and our HI-Tech Partner Company Chowly makes that happen seamlessly (pun intended). Chowly has dramatically improved our delivery offering, removed tablet hell (yes, that’s a thing) and took away the additional resources needed to manage all of those tablets.
The icing on the super bowl cake that drives the most value from your delivery offering is to utilize a white-label delivery provider. Branded has partnered with GoParrot, a market leader in delivery, marketing and loyalty. GoParrot exists on your website and represents your brand. You can create exclusive menu items for customers that order directly from your website. Offer them loyalty points to spend at your restaurants as opposed to the having them earn points from the 3rd party DSP platforms that drive customers to your competitors and peers. And here’s the real kicker, GoParrot charges you a SAAS fee as opposed to a commission. You want to know which delivery platform is on your side, take note that not one of the white-label platforms will have a commercial on game day! They work to promote and execute for your brand, not their own.
For information on GoParrot or to set up a call or meeting, please get in touch with us directly. There is also an investment opportunity available in connection with GoParrot, so in addition to potential users-of the system, interested investors should contact Branded as well.
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