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Branded Insights

Profits Hiding in Plain Sight

Operating a restaurant in a pandemic is a lot like trying to drive on a flat tire before it burns through to the rim.

Half of the time, you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to thrive in a new normal, but if you’re not looking for the profits hiding in plain sight, it might be time for a tune-up.

While the ideals and principles of hospitality is what defines our industry, restaurants at the core are a sales-led business. As an operator, you are most likely focused on revenue and how that measures up to the cost of doing business. While you are considering how to best optimize your guest experience and simultaneously manage your human capital with the goal of turning a profit, it is our goal to point out how technology, while not always obvious, can help.

Here are 4 ways technology can increase sales:

1. Own Your Own Customers: Customer retention & loyalty

Q: “What do you want for dinner?”

A: “I don’t know, check seamless”

How many times have you been part of the above conversation? We get it, and we’ve all been there. Delivery marketplaces are an excellent platform to browse a variety of menus and cuisines. But the key to increasing and growing sales from DSP’s is to own your customers and market to them directly…continue reading 

2. Gifting Revenue

Gift cards provide a great revenue stream – they bring in cash immediately and are minimal COGS. I know what you’re thinking, Gift Cards have been around forever, but they don’t do much for my business. You’d be correct in that assessment, which is why Branded wants you to re-think this $150 BILLION DOLLAR a year industry and modernize your gifting platform… continue reading.

3. Streamline Your Human Capital: Using tech to manage your employees and patch any holes with automation

Technology changes the way HR departments contact employees, maintain employee files and analyze employee performance. Used well, technology makes HR practices more efficient. Good HR practices maximize the benefits and minimize the problems. In an environment where personal interaction is minimized, the digital tools available to recruit, hire and most importantly, maintain employees is proving to be just as successful as in-person recruiting (and in the case of retention, the tech platforms are proving to be more successful)…. continue reading.

4. Optimizing the Customer Experience: Giving the power back to your guests

If your business isn’t focused on customer experience at every touch point, you’ll be severely limiting your growth. Companies need to be receptive and customer-centric if they want to thrive in this climate. This starts with an authentic focus on providing a superior customer experience which can now be assisted with technology… continue reading.

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