Branded is excited to present our newest partner company, Usual Wines.
Usual Wines is a modern alcohol brand making better, cleaner wine for the new consumer generation.
Usual is a next-generation digitally optimized wholesale business.
Usual has a direct relationship with over 67k customers that spend heavily each year (up to $1,000/year). They have demonstrated strong brand loyalty and trust, engaging with Usual over SMS, email and social media and purchasing both core and new products. They continue to voice a strong desire for Usual products to be more accessible by showing up in their favorite, local stores.
Usual can leverage this owned relationship and the associated data by developing a high-touch, community-led wholesale rollout strategy that is optimized for market-leading velocities and profitability.
Wholesale products will have proven mainstream appeal and the ability to deliver strong value to the consumer, distributor and retailer.
To learn more about Branded or Usual, please reach out to us directly!
DRIVING INNOVATION IN LINE WITH THE LARGEST MACRO TRENDS:
1. The Right People: Usual’s core repeat consumer is 33-40, 85% college educated, and spends more than $100 per order. They are 2.0x more female and 2.5x more millennial than the wine category overall.
2. The Right Playbook: Able to reach consumers in the fast-changing digital world, with a unique brand building strategy drawing from industry-leading capabilities in digital marketing and resulting in highly effective customer acquisition
3. The Right Product: Usual sits at the intersection of DTC, premium RTD and health & wellness, driving innovation in the largest macro trends in the market.
A PORTFOLIO DESIGNED TO SERVE MULTIPLE USE OCCASIONS:
Everyday Favorites: 6.3oz proprietary glass, Red, Brut Rose
Summer Sessions: 250ml can spritzer/”grown up” seltzer
Special Occasions: 6.3oz glass reserve editions, Single origin, $16+ per glass