IN THE LATEST EPISODE OF THE HOSPITALITY HANGOUT PODCAST, MICHAEL SCHATZBERG “THE RESTAURANT GUY” AND JIMMY FRISCHLING “THE FINANCE GUY” SIT DOWN WITH Andrew Feigenson, the new chief executive officer of Personica to explore the relationship and connections between hospitality, tech, and finance.
Formerly known as Fishbowl, Personica offers clients a full marketing technology suite. The company was created by a team of restaurant professionals dedicated to helping businesses succeed by fostering long-lasting guest relationships and value-driven transactions through the latest tech. Personica provides restaurants with analytics software, price and menu optimization intelligence, the company’s Engage platform, CRM, and digital data reports to ensure their businesses thrive.
Feigenson was hired amidst the pandemic. “Being the problem-solver that I am, that appealed to me and I jumped in,” says Feigenson, acknowledging the chaos and uncertainty of the moment. “I’ve never met a single client in person. In some ways it’s been easier and more intimate—I don’t have to commute to Virginia every week. I’ve met my teams’ families and children.”
In one of his first client meetings as chief executive officer, the client asked why they should listen to him. Before hiring Feigenson, the company had alternated between a number of CEOs.
Feigenson noted that he told the client not to believe in him yet. “I should deliver to you. You should tell me you’re going to fire me if I don’t deliver a stellar product to you within three months,” says Feigenson. “And that became my commitment.”
Tune in to learn more. You can subscribe and listen to Hospitality Hangout Podcast on Spotify or directly on the Foodable Network.
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