It's no secret. The Branded Strategic team has a thing for Hospitality Industry Technology ("HI-Tech"). What do we love about technology?
We love that HI-Tech can help improve the guest experience with arguably less effort on your part. We love that HI-Tech can allow operators to reduce labor costs and increase sales. We love that HI-Tech can help us to truly understand the needs of our guests and improve operations through data. We love to see customers, staff and operators adapt to new technology and understand that while most technology is in its infancy, the implications are huge. Most importantly we love working with the best and brightest minds and companies in HI-Tech that spend their days improving the industry as a whole. Just like you can’t ask a parent to choose a favorite child (we love all ours equally 😉), when it comes to tech, we love it all. So we asked a few friends to share their thoughts on why THEY love hospitality technology.
Why Do You Love Technology For Restaurants?
Wade Allen | SVP, Innovation at Brinker International
“Tech represents opportunity. The opportunity to improve, to change, to do it different and better. Technology gives us the permission to challenge the status quo. We’re in the midst of a hospitality revolution and technology is the very impetus driving that change. Those Operators who embrace tech and us it as a means to evolve and improve will not only survive but thrive in the future. That’s why I love tech!”
Carissa De Santis | CTO, JAMCO Interests
“It’s like the old saying, work smarter not harder…. This is what I love most about technology, it gives us endless opportunities to fuse technology into restaurant operations and help us work smarter. From being able to reach consumers at a national level yet using insights to personalize that engagement; down to helping operators do things faster and more efficiently saving time and money, embracing technology is the key that opens those doors.”
Alonso Castañeda | VP of Brand Development, Savory Fund
“For several years we have had a continued focus on making sure the customer has a frictionless experience with our technology and that will always continue to be the case for the restaurant industry. With more and more advanced systems and thanks to AI, we continue to personalize how we approach customers and how we “meet” the customer via different channels. Thanks to technology we are able to provide an omnichannel frictionless experience for our guests and our team members.”
Brita Rosenheim | Partner at Culterra Capital
“The overall increase in tech adoption by operators and consumers alike is paving the way for a growing class of B2B tech solutions that are helping restaurants succeed, both within and beyond their traditional four walls (esp. seamless integration across digital channels, digitized guest relationships, and increased prevalence of automation/robotics). I think we are going to see continued breakout contenders this year which will help empower the operator, both economically and operationally.”