In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “ The Finance Guy” chat with Jon Sherman, chief executive officer and co-founder at Sticky's Finger Joint about becoming an entrepreneur, developing a new brand, and the lessons learned.
Sticky’s Finger Joint was founded in New York City ten years ago in 2012. Sherman says Sticky's makes boneless, fried and grilled chicken and it is paired with eighteen different dipping sauces with different flavor profiles.
Sherman was in finance for years before founding Sticky’s. He says, “but I always had a bit of an entrepreneurial itch and I also always had a love for food and I didn’t even realize that I could put the two of those together and that it was even a possibility or an option.” He talks about there not being a great option for chicken fingers in New York City and his love for chicken fingers when coming up with food ideas.
Sherman was living on the lower east side and saw the original Meatball Shop open. He said they had a great vibe and just had meatballs. It resonated with Sherman that people, especially living in New York City, want to go get the best of something and everybody likes chicken fingers.
Sherman was asked about where the sticky’s came from, he says, “from early on we realized that sauce is going to be an incremental part of this. The beauty of chicken fingers is part of making this differentiated best in class chicken finger, you got to make a great piece of chicken.” He also says, all of the different sauces is what makes the experience the next level.
When Sherman was asked about lessons he had learned, he said there were so many and the first three to six months they had to figure out what the real business model was. Sherman says he was able to use his past finance experience to overcome some of the early hurdles he faced at Sticky’s and what the unit level economics needed to be. Sherman adds, he really learned that they are in the people business.
Tune in to learn more. You can subscribe and listen to Hospitality Hangout Podcast on Spotify or directly on the Foodable Network.
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